Sales & Marketing Member Audits Underway to Help Members Stand Out from the Crowd


Over the last 2 months, IACC has been undertaking property member sales and marketing audits. By the end of the year, all marketed IACC member venues will have had an audit undertaken by IACC’s partner, Master Connection Associates.

IACC’s CEO Mark Cooper comments “We are often asked about how to use IACC certification to greater effect and alongside our training programs, learning opportunities at events and guides such as our Guide to Membership, we wanted to give our members a more personal evaluation of their current use of IACC in their marketing and in terms of staff awareness”.

Each member will receive a post audit report and score in terms of effective use of the IACC brand, along with advice on how to be more effective.

Susan Liston, board member and Vice President of Aramark Sales and Marketing for Aramark further comments “At the annual member’s conference in April 2018, we will be recognizing and awarding those member venues who excel in using their IACC certification to leverage their position against the competition. It is certainly proving popular with our property teams and there is nothing like a little competition to create a buzz amongst our team!”.

If you have any questions regarding the audit program, please email Matthew Jones at or call the IACC office on 312 224 2580.

Top 4 Tips to Ensure You are on Top of your IACC Game!

  • Ensure you have the IACC Certified Venue logo on your marketing material and website. Download here.
  • Download the Telling the World guide to membership and review with your team.
  • Encourage your sales team to watch the Why I Love IACC video. Three meeting planners telling their story as to why they love IACC venues. Share the video with your prospective clients!
  • Explain to clients on your venue inspection of your property, that you meet IACC’s exacting global standards and you are part of a collection of the top 1% of meeting venues in the world!

Back to News

Job Opportunities




Learn More about Becoming an IACC Member

IACC is primarily a venue-based association, which certifies residential and non-residential meetings and conference focused venues.
The IACC certification is a global badge of honour that is trusted by Meeting Planners and the industry the world over.

Get our Newsletter. Keep up to date with all the latest IACC insights in the industry.