Essential elements for measuring the meeting experience

Mark Cooper - Tuesday, June 18, 2019

In the world of meetings and event management, the idea of creating memorable “experiences” is becoming an ever more important element. In fact, in a recent survey for the 2019 Meeting Room of the Future Report,  IACC found that 57% (up from 56% last year) of venue operators said an important part of their role is to provide “experience creation.” And they expect this to become an even more important trend in the next five years.  Read More

Creating an Experience: Ten Inspired Ideas That Wow Meeting Attendees

Mark Cooper - Wednesday, June 12, 2019

In the era of virtual offices, online companies and remote work teams, hosting meetings or conferences that allow audience members to connect and interact in meaningful ways is more important than ever. That may be one reason that today’s event planners are focusing more and more on creating experiences rather than just organising meetings.    Read More

How To Map Out The Customer Event Journey

Mark Cooper - Wednesday, May 29, 2019

One of the challenges the meetings and events industry is experiencing right now is how to elevate an event from a logistical plan to a strategic plan. In other words, the journey from simply organising a meeting or event to designing a transformational experience.   Read More

7 Simple Ways To Make Your Events More Sustainable

Mark Cooper - Wednesday, May 15, 2019

As the effects of climate change and environmental degradation continue to dominate headlines worldwide, the need for sustainable and eco-friendly events has never been greater.  Read More

Americas Connect 2019 - Event Highlights

Mark Cooper - Friday, April 12, 2019

After another epic Americas Connect, our CEO Mark Cooper gives us a rundown of what happened at the event and the highlights from each day.  Read More

Virtual reality vs. augmented reality: A look into high-tech event technology

Mark Cooper - Tuesday, April 09, 2019

Virtual Reality (VR) has arrived and it’s here to stay. This revolutionary event technology is set to enhance the conference industry with its immersive visualisation experiences.   Read More

10 Reasons Why Academic Venues Are Excellent Conference Locations

Mark Cooper - Wednesday, March 13, 2019

Where can you find an all-encompassing meeting location that offers immersive learning, cutting-edge technology, high-quality accommodation and excellent catering? The answer lies in many IACC certified academic conference venuesRead More

Innovative Meeting Formats To Wow Your Guests

Mark Cooper - Wednesday, February 13, 2019

If you want to make your mark in the conference industry, it’s essential you design meetings that wow your guests and streamline their experience. Gone are the days when you could simply put on a good buffet and set up a stage with a fancy PowerPoint.  Read More

Conference Trends 2019: What You Need To Know

Mark Cooper - Wednesday, January 23, 2019

As the New Year starts, so does a wave of new conference trends. From kimchi and chatbots to delegate wellness and themed events, 2019 is set to be an exciting year for the conference industry.  Read More

9 Unique Meeting Room Layouts Your Guests Will Love

Mark Cooper - Monday, December 17, 2018

There’s far more to meeting room design than beanbags and flipcharts. If you want to run a successful and effective meeting, a creatively designed meeting space is key. Meeting room layouts need to spark creativity and inspire attendees. In fact, 77% of venues now offer creative meetings spaces to assist with experience creation.  We’ve put together a list of our top ten meeting room layouts that will engage your delegates and fuel their imagination.   Read More

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